What is location based marketing?

I found it fascinating of how marketing field draws alot of information from Census and demographics.Now with Social media,and accessibilty of information from cellphones, it became an opportunity for marketing professionals to taylor their ads. based on the location of their consumers,and based on their buying patterns. This could be buisness ads.

, discounts and coupons. Marketing professionals see it as the new generation of consumer advertsing.http://smallbusiness.chron.com/locationbased-marketing-25650.html